On Demand Weekly

The Video on Demand (VOD) category continues to expand. In July 2009 alone, there were more than 655 Million transactions.* An increase over June 2009 of 11%. If you’re watching VOD, you’re part of a fast-growing trend. The Free offerings continue to lead the VOD growth:

Rentrak Corporation, the media measurement company, reported that the number of Total Free On Demand transactions soared to a record 476 million in July. (Rentrak Corporation}

The June to July VOD highlights include:

• The TV Entertainment category had its strongest month of the year with an 18% increase
• Free On Demand Music transactions increased by 17%
• Free On Demand Kids transactions were up by 10%
• Overall Subscription On Demand offerings saw a 10% increase in total Transactions
  

  *Combination of views and orders as reported by MSO partners