Saying Goodbye to Our Favorite Boss (VOD Trend Spotter)May 02, 2011

Saying Goodbye to Our Favorite Boss (VOD Trend Spotter)

VOD Trend Spotter is a new weekly column where Kendra Anderson explores the most watched TV Series On Demand (by looking at Comcast (America's largest cable VOD provider)  xfinity On Demand's weekly rankings). Sometimes the trends are obvious; other times, she adds her own spin to the psyche of the time-shifting audience.

 

Saying Goodbye to Our Favorite Boss, While CBS Loses its Edge, and A Good (Police) Story Matters Here (VOD Trend Spotter)
By Kendra Anderson

 

This Week In TV On Demand
 
1. Game of Thrones – HBO
2. Hawaii Five-O – CBS
3. CSI: Miami – CBS
4. Bad Girls Club – Oxygen
5. Survivor: Redemption Island – CBS
6. The Office – NBC
7. CSI: Los Angeles – CBS
8. The Killing – AMC
9. Tosh.0 – Comedy Central
10. Nurse Jackie - Showtime
 
Source: Comcast Xfinity and Rentrak On Demand Essentials (Week Ending April 24th, 2011)
 
 
·         NBC’s (NBC TV) “The Office” (Official Show Website) clocks in for both SD and HD (#6 and #3, respectively). This week marked Steve Carell’s (Wikipedia) last episode as Michael Scott (Wikipedia), the show’s bumbling-yet-loveable manager.
 
o    How can there be an Office without Michael Scott? Will Ferrell (Wikipedia) won’t cut it, and there is tons of speculation (Daily Mail) as to who will be the next Dunder Mifflin (Wikipedia) appointee (Will Arnett, please!) (Wikipedia). To echo Dwight’s words at the end of the show, “Uh oh.” – KA
 
·         Comcast is the first MSO to offer current TV shows from all 4 Major Broadcast networks On Demand (On Demand Weekly). Beginning last Thursday 4/28, more than 20 popular TV series from ABC and FOX began a roll out On Demand the day after live broadcast. Each of the major broadcast networks will offer the four most recent episodes from select TV series On Demand. (Engadget)
 
o    In case you’ve been living under a rock (YouTube), this is an important announcement. First, other cable providers are going to need to step it up to match Comcast’s (Official Website) play – who will be next? Also, are we going to see a bump in popularity for shows on Fox (Official Website) and ABC (Official Website), which haven’t yet been available On Demand?. – KA
 
·         WWE (WWE Official Website) announced a record 1 million PPV buys of annual showcase WrestleMania (Variety), a 30% increase over last year’s numbers. This year’s goal was reached through significant promotion by WWE alumni Dwayne “The Rock” Johnson (IMDB) and “Stone Cold” Steve Austin (Wikipedia), in addition to “Jersey Shore’s” Snooki (Official Website).
 
o    For pro wrestling fans, this actually is big news. Pay-Per-View is the primary option for audiences to see these live shows, and the margins are incredible – events typically run between $35 and $60 (Comcast), to watch live on your home screen. And WrestleMania is kind of like Sweeps (Wikipedia) for the rest of TV, so it’s good to know things are looking up for those among us who like violence. – KA
 
·         CBS (CBS Official Website) lost some of its footing this week, owning only 40% of the top 10 series On Demand, compared to last week’s 67% (6/9) share. The network fared even worse in HD viewing – last week CBS stole 100% of the top spots, and this week, only 40%.
 
o    CBS still hasn’t responded to my requests for comment on their insanely successful On Demand presence. I will fool myself and say it’s karma, but we really know this has nothing to do with me, and everything to do with Steve Carell. (The Atlantic) I’ll miss ya, buddy. – KA
 
·         Welcome to the top 10, AMC. (AMC TV) This week their show “The Killing” (Official Show Website) put away the #8 spot On Demand. It’s the first live action scripted show from a basic cable network that’s made it into the top 10 series On Demand (since this column began).
 
o    Guess what? “The Killing” is a police procedural. (Wikipedia) You remember how much America likes those, right? So while the show itself appearing in the lineup isn’t big, the fact that AMC gets On Demand props this week is. – KA

 

- Kendra Anderson

 

Kenda Anderson
Kendra T. Anderson is a digital strategist specializing in social media and marketing, with an emphasis on independent film and branded content. She has worked with Cinetic Media, Magnolia Pictures and Focus Features, and now helps brands build digital and social communication strategies. Read more from Kendra on her blog and tweet Kendra @ktwanderson

 

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