On Demand Weekly

Did you know you are part of 40 million strong and growing? There are over 40 million US households with Video On Demand (VOD) via cable and it’s projected to grow to over 60 million by 2011! That’s more than Netflix subscribers and Wii owners combined [CAN YOU THINK OF ANOTHER HOME ENTERTAINMENT OPTION?]. This makes VOD one of the fastest growing home entertainment options and nobody is talking about it. Until now…
On Demand Weekly (ODW) is the first and only online publication dedicated to the rising VOD consumer market. There were over 3 billion VOD orders in 2008. They consisted of your favorite TV Shows, Movies, Sports, Kids Programming, Music Videos and so much more. But with so many VOD programming options available to the digital cable subscriber, the messaging and choices can be confusing. ODW is here to simplify and promote VOD with the following features:

On Demand Weekly recently attended the 3^rd Annual New TeeVee Live conference in San Francisco. Here’s our take on what occurred.

 

3 topics that may affect ON Demand TV

1. Why besides Comcast, no other MVPDs [Time Warner, Cox, Verizon, DirecTV, Dish] had a presence @ NTVL?

ODW: Missed opportunity to speak to Silicon Valley?

2. Brian Fuhrer, SVP, Nielsen sees new digital video efforts (ie TV Everywhere) as "The Extended Screen."

ODW: How will they incorporate new technology into their ratings system?

3. Amy Banse, President of Comcast Interactive Media advocates for Nielsen to include On Demand & Time Shifting Views into their overall ratings?

ODW: Will they?

 

5 most interesting speakers at New TeeVee Live

On Demand Weekly rounds up stories affecting the On Demand TV / VOD Industry.

Netflix Bends To Warner Bros., Won't Rent DVDs For 28 Days After They Go On Sale
This will please the movie industry: Netflix has agreed to a 28-day window before it rents Warner Bros. DVDs and Blu-ray discs after they go on sale. The idea is that this will allow Warner Bros. to sell more discs, which is more lucrative than rentals.... (Silicon Alley Insider)

 

Think the Internet Will Replace Cable ? Read this first

Its going to be cheaper to have the big traditional cable distributors offer your content to viewers than it will be to reach a large audience on the net. Thats for a one time offering. If you plan on doing it more than once or on a regularly scheduled basic, there is no question its cheaper to do it this way. And the picture quality will be dramatically better… (Mark Cuban)

 

Thinking Outside the Box: Web TVs Skirt Cable Giants
In the meantime, they insist that cable-cutting is more urban myth than reality. "We see some interesting stuff out there, but right now people are watching more TV than ever; cable-cutting is largely on the fringe," said Alex Dudley, spokesman for Time Warner Cable, the nation's No. 2 operator.....(Ad Age)

Brick-and-mortar retail stores continue to cede movie-rental market share, as kiosks and digital-streaming rentals become more accepted by consumers.

Market research company, The NPD Group reports the U.S. consumer rental of movies in DVD and Blu-ray Disc formats fell by 11 percent in 2011, versus 2010,

Nearly one in three paid movie rentals (31 percent)

now come from paid video-on-demand (VOD) options.

 

Netflix is the dominant provider of paid digital movie rentals, posting a 55% share in the fourth quarter of 2011 (though down from the company’s peak of 59% in Q2 and Q3 ‘11).

“The movie-rental market is clearly undergoing a sea change, as consumers become better equipped to access on-demand and streamed movies and are more comfortable with available delivery options,” said Russ Crupnick, senior vice president, industry analysis for The NPD Group.

 

“Even so renting physical discs from now-ubiquitous kiosks in grocery stores and other venues has taken the lead as the most popular movie-rental method in the U.S.”

The leaders in the physical-disc rentalsvportion of the home entertainment category continues to change.