On Demand Weekly

The Video on Demand (VOD) category continues to expand. In July 2009 alone, there were more than 655 Million transactions.* An increase over June 2009 of 11%. If you’re watching VOD, you’re part of a fast-growing trend. The Free offerings continue to lead the VOD growth:

Rentrak Corporation, the media measurement company, reported that the number of Total Free On Demand transactions soared to a record 476 million in July. (Rentrak Corporation}