On Demand Weekly

Two-Thirds (62%) of Consumers Have Watched Primetime TV Series through Time-Shifted TechnologyAugust 17, 2010

Time-Shifting and On Demand TV use continue to rise according to Comcast's annual TV Pulse Survey (8/17/10).

PRESS RELEASE

COMCAST’S ANNUAL “TV PULSE SURVEY” SHOWS THE DRAMA GENRE AND NEW HAWAII FIVE-O ARE THE MOST-ANTICIPATED ‘WHAT TO WATCH’ THIS FALL TV SEASON

Time-Shifted Technology Usage Up More Than 60% from a Year Ago and 80% from Three Years Ago

Two-Thirds (62%) of Consumers Have Watched Primetime TV Series through Time-Shifted Technology 80+% of Consumers Regularly Watch Live Primetime Television

The fall TV season is nearly here and that means America’s favorite shows will soon be back on the air. With the fall season heating up in the coming weeks, Comcast announced the findings of its second annual “TV Pulse Survey,” an independent nationwide survey* conducted by International Communications Research, that revealed America’s most-anticipated new and returning primetime series. The survey also discovered that more consumers than ever before plan to watch their favorite TV shows anytime, anywhere using time-shifting technologies such as, video-on-demand (VOD), digital video recorders (DVRs) and the Internet.

"Time-shifting has hit the mainstream and is changing the way people watch TV,” said Diana Kerekes, Vice President of Entertainment Services for Comcast. “The results of our ‘TV Pulse Survey’ underscore more consumers are watching their favorite shows when and how they want to watch them."

Time-Shifting

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